Thursday 6 November 2008

Why Barack Obama won

Two years ago, Barack Obama was barely a blip on America's political radar.

But, with a brilliant, disciplined campaign, a vast amount of money and a favourable political climate, the junior senator from Illinois has risen to the most powerful job in the world.

His campaign will be a template for those seeking to replace him.

It was, even Republican strategists admit, a technically perfect ground campaign.

The money was key. Mr Obama realised during the primary contest that he had developed an extremely broad donor base, which he could keep going back to for money.

So, he rejected federal funding for his campaign and the financial limits that came with it.

(Click here to read more)

Source: BBC NEWS

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